The way you do the things you do
Henry Ford gets credit for inventing the mass-produced automobile, but in a way, he is also partly responsible for Detroit’s second-most important product: Motown.
A young man named Berry Gordy emerged from the Army in 1953 at age 24 and began working at a Ford assembly plant, while putting in time at a jazz record store on the side. The monotony of the job gave him the freedom for his mind to wander and think about his passion: Music. Rhythm and blues, mostly. And he thought about how the way a car was made — empty shell moving along the assembly line, brakes fastened on, motor hooked up, upholstery installed, finishing touches added — could be a template for how a song might be made.
Five years later, he founded a record label and publishing company, named after the city he lived in and loved: The Motor City. Motor Town. MoTown. Additional subsidiary labels and corporations sprang up — Tamla, Jobete — but that was just window dressing. The public will always know and define the wondrous, smooth, sexy, soulful music that came from there as Motown.
It was 1966. In San Francisco, there was an event called the Trips Festival, where the burgeoning hippie movement conducted informal “acid tests” (LSD) while area bands played in a haphazard, rather chaotic setting. Jerry Garcia, guitarist and spiritual leader of The Grateful Dead, remembers his first encounter that day with “this guy running around with a clipboard, trying to impose order in the midst of total insanity.”