“In the future, everyone will be world-famous for 15 minutes.” — Andy Warhol, 1968
It’s no surprise that this iconic quotation, referring to the phenomenon of short-lived media celebrity status, was born in the 1960s. It was a time of an ever-increasing pop culture when small-time players in television, music, politics and current events made fleeting appearances, were suddenly famous for a little while, and then were gone.
In the popular music arena, bands and/or artists who come out of nowhere to have an enormously popular hit single and then are never heard from again are derisively described as “one-hit wonders.”
In the purest cases, these are instances when a perfect storm occurs: An irresistibly catchy melody, a simple lyric, a memorable voice, an infectious hook, a distinctive studio production sound, a persuasive marketing push, an eager public and great timing all come together, and the result is a national (or worldwide) Top Five hit song. But, like catching lightning in a bottle, this feat is nearly impossible to duplicate, and the band whose name is attached to the hit disappears into oblivion.