We LISTEN to music, right?
We turned on the radio. We played singles, then albums, then 8-tracks and cassettes, eventually CDs. Now and then, we were treated to seeing our favorite artists perform on “American Bandstand,” “The Ed Sullivan Show,” “Midnight Special,” “Soul Train.”
But on August 1, 1981, that all changed. Thanks to the latest thing: Cable TV. Suddenly, we could see and hear rock music 24 hours a day, 7 days a week.
We could watch MTV.
The notion that there would be an audience for music videos, sent out on some remote cable channel 24 hours a day, was ridiculed at first, just like other “narrowcasting” ideas of cooking channels, fishing channels, Christian channels, History channels, even 24-hour news channels. “Who will watch this all day and night?” was the question the businessmen asked.